From $99 a bottle · The face kit, complimentary
Liquid Gold in an amber glass bottle with a chrome pump, on a stone ledge in late sun Stand-in image
VillefrancheLiquid Gold on travertine, late afternoon.
Face oil · 30 ml[Star rating · review count]

Liquid Gold

A face oil for night and morning. Sugarcane hemisqualane, all four natural forms of vitamin E and 1% bakuchiol. Nothing else.

  • One step, night and morning
  • Antioxidant protection from all four forms of vitamin E
  • Amber glass, to keep light off the vitamin E
Choose a plan

Not taking orders yet. The list hears first when bottles ship.

  • Skip, pause or cancel online
  • Face kit is yours to keep
  • [Refund window] guarantee

Studied. Bakuchiol improved the look of wrinkles and dark spots in a 12-week, double-blind study. British Journal of Dermatology, 2019.

La formule

Three ingredients

The percentages on the label are the whole formula. Each one is there for a reason.

66%
Hemisqualane

A light oil made from sugarcane. Most of the bottle, and it carries the other two.

33%
Mixed tocopherols · vitamin E

All four natural forms of vitamin E, rich in gamma. Not synthetic dl-alpha, and no seed-oil carrier.

1%
Bakuchiol

A plant extract from the seeds of the babchi plant. The ingredient behind the research below.

No fragrance · No water · No preservatives · No fillersThe full formula
Photograph to come · full bleed
Cap d'AntibesThe bottle on the teak deck of a moored boat. A man's hand, white linen, a steel watch, hard sun and long shadows.
La côte

From Saint-Tropez to Menton

Finer takes its look from the Côte d'Azur in the early sixties. Linen and salt air, a good watch, hard sun, and nothing that tries too hard. One bottle on the counter at home, and the same bottle in the bag when you go.

Le rituel

Night and morning

Le Matin

Morning

After washing, press a few drops into face and neck. If you wear sunscreen, it goes on after.

Le Soir

Evening

On clean skin, a few drops into face and neck. Nothing else after it.

La vitamine E

All four forms of vitamin E

Vitamin E is the antioxidant your skin already keeps in its outer layer, and daily sun uses it up. Synthetic vitamin E is a single form. Liquid Gold carries all four natural forms, rich in gamma, and they make up a third of the bottle.

The full formula
Forms of vitamin E in Liquid Gold compared with synthetic vitamin E
Product Alpha Beta Gamma Delta
Liquid GoldMixed tocopherols
Synthetic vitamin Edl-alpha-tocopheryl acetate — — —
  • Natural-source d-tocopherols
  • Free tocopherols, not an acetate
  • Rich in gamma
  • No seed-oil carrier

In one study, a single dose of UV below sunburn level cut the vitamin E in skin's outer layer by 35 to 45%. Thiele et al., Journal of Investigative Dermatology, 1998.

La recherche

Where the claims come from

Every claim on this site points to a published source, and says what was actually tested.

Bakuchiol12 weeks · 44 people

Bakuchiol improved the look of wrinkles and dark spots in a 12-week study.

Tested: a 0.5% bakuchiol cream, twice a day, randomized and double-blind, at UC Davis. Liquid Gold uses 1%.

British Journal of Dermatology, 2019Read the study
Vitamin ESkin's outer layer

Sun depletes the vitamin E in skin's outer layer, even below sunburn level.

Tested: skin's own vitamin E after one UV dose, in people and in mice. Not a test of a product.

Journal of Investigative Dermatology, 1998Read the study
Le nécessaire

The face kit

Complimentary with your first four-bottle order, and yours to keep even if you cancel. The pouch is sized for the bag.

  • Face roller[$ value]
  • Gua sha stone[$ value]
  • Face cloth[$ value]
  • Travel pouch[$ value]
  • With the four-bottle plan[$ total] Complimentary
Choose the four-bottle plan
Les avis

From the people who use it

[Average rating · number of reviews]
[Verified reviews go here after launch. Real reviews only, with first name, city and date.]
Questions

Before you order

Anything else, reply to any email from us. A person answers.

All questions
How do I use it?

Night and morning, after washing: a few drops pressed into face and neck. At night, nothing goes on after it.

What is in it, exactly?

Three ingredients: hemisqualane (66%), mixed tocopherols, which is vitamin E (33%), and bakuchiol (1%). On the label: C13-15 Alkane, Tocopherol, Bakuchiol. Nothing else.

How does the four-bottle plan work?

Four bottles ship every 12 weeks at $0 a bottle instead of $99. Your first order includes the face kit. Skip, pause or cancel online, any time.

What is in the face kit?

A face roller, a gua sha stone, a face cloth and a travel pouch. Complimentary with your first four-bottle order, and yours to keep.

Can I skip, pause or cancel?

Yes, online, any time. The face kit is yours to keep either way.

What if it is not for me?

[Refund window and terms.]